Syllabus

DANL 410: Data Analytics Capstone

Author

Byeong-Hak Choe

Published

January 27, 2026

DANL 410-01: Data Analytics Capstone

(3 credits)

Course Information

Item	Details
Semester	Spring 2026
Class Location	Newton 212
Class Hours	MW 5:00 P.M. – 6:15 P.M.

Instructor Information

Item	Details
Name	Byeong-Hak Choe
Email (preferred)	bchoe@geneseo.edu
Phone (alternative)	(545) 245-5425
Office Location	South 227B
Office Hours	MWF 9:15 A.M. – 10:15 A.M.

Course Access and Orientation

Course Website: https://bcdanl.github.io/410
Brightspace: Use Brightspace for announcements, grades, and course materials.

Course Description

This capstone is an individualized (or small-team) project experience that integrates technical data analytics skills and critical analysis around a topic of interest to the student, potentially connected to a disciplinary area and/or an external organization.

You will work with the capstone instructor to develop an approved proposal. In the proposal, you should demonstrate the ability to carry out data analytics from beginning to end, translate project objectives into a realistic analysis plan, and implement the analysis using tools such as R.

The capstone instructor oversees the data analytics aspects of the project, while a faculty member and/or organization contact may supervise the domain-specific aspects. A written report and an oral presentation are required.

Prerequisites/Corequisites

DANL 300 and DANL 310

Communication Guidelines

Instructor checks email daily (Mon–Fri). Expect responses within 24–72 hours.

Syllabus Statement

This syllabus is a working document and subject to change. Updates will be communicated in class meetings and/or Brightspace announcements.

Technology Requirements with Privacy Policies

Brightspace
Microsoft Teams
RStudio
GitHub

Bachelor of Arts in Data Analytics Program Competency Goals (CGs)

Competency Goal 1: Our learners will have strong analytical skills.
Competency Goal 2: Our learners will have strong quantitative skills.
Competency Goal 3: Our learners will have effective communications skills.
Competency Goal 4: Our learners will have a thorough understanding of various functional areas of business.
Competency Goal 5: Our learners will have a multidimensional understanding of social responsibility.

Integrative and Applied Learning in Data Analytics

This course serves the following Integrative and Applied Learning objectives:

Integrate multiple bodies of knowledge with personal experience by asking meaningful questions about real-world problems.
Apply skills, theories, and methods gained in academic study, professional experiences, and/or co-curricular experiences to new situations.
Reflect upon changes in learning and outlook over time and integrate them into future endeavors.

Course Objectives

By the end of this course, you should be able to:

Formulate a focused, meaningful capstone question grounded in a real-world business or socioeconomic context and motivated by stakeholder needs. (CG1, CG4, CG5)
Design and execute an end-to-end data analytics project from proposal to final deliverables, including data acquisition, preparation, analysis, validation, and interpretation. (CG1, CG2)
Select and apply appropriate quantitative methods (e.g., regression, classification, clustering, hypothesis testing) to answer the project question and evaluate results. (CG1, CG2)
Produce publication-quality visualizations and analytical outputs that clearly communicate patterns, uncertainty, and key findings. (CG2, CG3)
Demonstrate reproducible and well-documented analytics workflows using modern tools (e.g., R) to ensure transparency and credibility. (CG1, CG2)
Integrate relevant domain knowledge (e.g., economics, marketing, finance, accounting, management) to frame the problem, interpret results, and propose actionable recommendations. (CG4)
Communicate data-driven insights effectively in written and oral formats for technical and non-technical audiences, including a final report and presentation. (CG3)
Identify ethical, social responsibility, and equity considerations related to data, methods, and recommendations (e.g., privacy, bias, fairness, stakeholder impacts). (CG5)

General Education (GLOBE) Learning Outcomes

N/A

The SUNY Geneseo School of Business

School of Business Mission

The School of Business at SUNY Geneseo is committed to exceptional business and economics education within the context of a strong liberal arts tradition. The School is distinguished by a uniquely accomplished and dedicated faculty, motivated and capable students, a robust professional development program, and the engaged support of alumni, employers, and business leaders.

Students acquire strong quantitative, analytical, and communication skills while preparing for professional success as socially conscious contributors. We strive for teaching excellence, and we recognize that high-quality faculty scholarship and professional activities increase our impact on knowledge, practice, and pedagogy.

Course Schedule

Week	Module	Assignment / Milestone	Due Date
1–2	Building and managing a data portfolio website with Git, GitHub, and Quarto	Website setup + workflow
2–8	Research Methods	Research Kick-off Report	Feb 25
2–8	Research Methods	Midterm Presentation	Mar 11
9	Spring Break	No classes	Mar 14–21
10–16	Research Methods	Progress & Insights Report	Mar 25
10–16	Research Methods	Research Synthesis Report	Apr 15
10–16	Research Methods	GREAT Day PowerPoint Presentation	Apr 22
17	Final Deliverable	Data Analytics Capstone Report	May 11 (11:59 P.M.)

Key Dates (Summary)

Research Kick-off Report: February 25
Midterm Presentation: March 11 (during class time)
Spring Break: March 14–21 (no classes)
Progress & Insights Report: March 25
GREAT Day Submission Due: March 25
Research Synthesis Report: April 15
GREAT Day: April 22
Data Analytics Capstone Project Report: May 11, 11:59 P.M.

Website

You will build and publish your own course website using Quarto, RStudio, and Git/GitHub. Throughout the semester, you will post reports that include R code, analysis, and visualizations on your Quarto site.

Your website will be hosted on GitHub Pages. We will also cover the basics of Markdown, and introduce essential concepts in HTML and CSS for simple customization.

Capstone Project

Each project team will consist of one or two students. Your team will choose a dataset for the Capstone project, and the dataset must be approved by the instructor before you begin.

The final Capstone write-up must include:

Exploratory Data Analysis (EDA), including descriptive statistics, data transformation, and multiple visualizations
A machine learning analysis such as linear regression, classification, or clustering

All Capstone reports must be published on each team member’s website. Any change in group membership or project topic must be approved by the instructor.

Grading

Grade Components

Attendance (5%)
Participation (5%)
Research Kick-off Report (5%)
Progress & Insights Report (5%)
Research Synthesis Report (5%)
Midterm Presentation (15%)
GREAT Day PowerPoint Presentation (30%)
Data Analytics Capstone Report (30%)

Grading Scale

A = 93–100%
A– = 90–92%
B+ = 87–89%
B = 83–86%
B– = 80–82%
C+ = 77–79%
C = 73–76%
C– = 70–72%
D = 60–69%
E = 0–59%

Course Policies

Late Work

Accepted up to 3 days late with 30% penalty.

Make-up Work

Make-up presentations will not be given unless you have either a medically verified excuse or an absence excused by the University.

If you cannot make presentations because of religious obligations, notify me by email at least two weeks in advance so that an alternative presentation time may be set.

A missed presentation without an excused absence earns a grade of zero.

Attendance & Participation

The knowledge and skills you will gain in this course highly depend on your participation in class learning activities as an in-person class. Because of that, you are expected to attend all class sessions unless you are ill or have a valid reason for missing.

If you are sick or have another valid reason for missing, you must email me before the absence—any notifications after will be disregarded.

Attendance will be taken during class via a sign-up sheet. You must sign in to be credited for attending class. If you attend class and do not sign in, it will be considered the equivalent of an absence.

You are provided with 5 unexcused absences per semester. Any additional unexcused absences will be subject to reducing Total Percentage Grade by one percentage point for each additional absence (6 total absences = 1% point (90 to 89), 7 total absences = 2% points (90 to 88), etc.).

For extended absences (i.e., more than a couple of days of classes), you should contact the Dean of Students, who can assist with contacting your faculty.

Netiquette Policy

Before contributing to a discussion board, verify if your question has already been asked and answered. Avoid repeating topics as you would in a real-life conversation.
Remain focused on the topic. Refrain from posting unrelated links, comments, thoughts, or images.
Avoid typing in all caps, as it may appear as if you’re shouting.
Steer clear of writing anything that might be interpreted as angry or sarcastic, particularly as tone is hard to convey online.
Always use “Please” and “Thank you” when requesting assistance from peers or instructors.
Respect differing viewpoints. If disagreeing, do so respectfully and acknowledge the merits of your classmates’ arguments.
Ensure accuracy when responding to a peer’s query. If unsure, especially about deadlines, it’s better not to guess to avoid confusion.
Be concise in your responses; lengthy replies to simple questions might not be read fully.
If multiple responses are received to your question, consider summarizing them for the benefit of the entire class.
Avoid derogatory comments or insulting others’ intelligence. Disagree with ideas, not individuals.
When referencing a previous discussion, quote only the essential lines to provide context without requiring others to search for the original post.
Practice forgiveness. If a peer makes an error, do not dwell on it; everyone makes mistakes.
Before posting, run a spell and grammar check. This small effort can significantly impact how your message is perceived.

Accessibility Statement

SUNY Geneseo is dedicated to providing an equitable and inclusive educational experience for all students, which includes upholding the principles of Title II of the Americans with Disabilities Act (ADA). The Office of Accessibility (OAS) will coordinate reasonable accommodations for persons with disabilities to ensure equal access to academic programs, activities, and services offered by SUNY Geneseo.

Students with approved accommodations may submit a semester request to renew their academic accommodations. More information on the process for requesting academic accommodations is on the OAS website.

As a student in this course, it is important to recognize your role in ensuring that all classmates, including those who use assistive technologies, can fully engage with and comprehend the course content. Any digital materials you create and share, such as assignments, presentations, or shared documents, must be designed to be digitally accessible using the most up to date version of the WCAG 2.1 Level AA guidelines.

Accessible practices include, but are not limited to, providing alternative text for images, using clear heading structures, and ensuring captions for any video or audio you incorporate. Guidance in making your digital content accessible can be found on go.geneseo.edu/titleii.

Religious Observations and Class Attendance

New York State Education Law 224-a stipulates that “any student in an institution of higher education who is unable, because of [their] religious beliefs, to attend classes on a particular day or days shall, because of such absence on the particular day or days, be excused from any examination or any study or work requirements” (see https://www.geneseo.edu/apca/classroom-policies).

SUNY Geneseo has a commitment to inclusion and belonging, and I want to stress my respect for the diverse identities and faith traditions of students in my class. If you anticipate an absence due to religious observations, please contact me as soon as possible in advance to discuss your needs and arrange make up plans.

The New York State Department of Civil Service maintains a calendar of major religious observations found on their website.

Military Obligations and Class Attendance

Federal and New York State law requires institutions of higher education to provide an excused leave of absence from classes without penalty to students enrolled in the National Guard or armed forces reserves who are called to active duty.

If you are called to active military duty and need to miss classes, please let me know and consult as soon as possible with the Dean of Students.

Academic Integrity and Plagiarism

Academic dishonesty includes cheating, knowingly providing false information, plagiarizing, and any other form of academic misrepresentation.

The School of Business regards all acts of cheating and/or plagiarism on tests or any other assignments as unprofessional and unethical behavior that violates College policies as stated in the Student Handbook. Students are expected to be aware of and to obey the College policies concerning academic dishonesty.

Any alleged cheating or plagiarism may be dealt with by the School as a disciplinary problem in accordance with College policies:

https://www.geneseo.edu/handbook/academic-dishonesty-policy

Plagiarism is the representation of someone else’s words or ideas as one’s own, or the arrangement of someone else’s material(s) as one’s own. In this course, such misrepresentation may be sufficient grounds for a student’s receiving a grade of E for the paper or presentation involved or may result in an E being assigned as the final grade for the course.

Any one of the following constitutes evidence of plagiarism:

Direct quotation without identifying punctuation and citation of source
Paraphrase of expression or thought without proper attribution
Unacknowledged dependence upon a source in plan, organization, or argument

Use of AI in Coursework

This course encourages you to use Generative AI Tools like ChatGPT or Gemini to support your work. To maintain academic integrity, you must disclose and properly attribute any AI-generated material you use, including in-text citations, quotations, and references.

Guidance for citing AI-generated content is available at:

https://apastyle.apa.org/blog/how-to-cite-chatgpt

In cases where I discover the use of generative AI without proper citation, these cases will be treated as instances of academic dishonesty and will be subject to the processes outlined in the SUNY Geneseo Academic Dishonesty Policy.

Generative AI Statement: Use of generative AI tools (e.g., ChatGPT, Gemini) must be disclosed and cited. Unauthorized use may violate academic integrity.

Student Success Resources

Academic Support Services
Library Research Help
Technology Support
SUNY Geneseo Counseling Resources
Knight’s Harvest Food Assistance

DEI Statement

This course values diverse perspectives and encourages inclusive dialogue. We aim to create a respectful and equitable learning environment.